Overview

DLF Brands Ltd, a premier player in the Indian retail sector came into existence in 2008. Being a sister concern of realty giant DLF Ltd, the organisation was conceptualized with a vision to place Indian retail sector on the global map.

With the increasing demand for global products, the idea was to make the finest international brands available for the Indian consumers. Spanning across three fast-growing segments namely, kid’s toys and clothing, home & living and lifestyle, today, DLF Brands has a presence of over 150 stores across the country. The organisation currently operates prominent names like Disney & Me, PURE Home + Living, Sunglass Hut, KIKO and Claire’s under its brand umbrella.

Company History

Started in 2008, DLF Brands Limited is a pioneering fashion and lifestyle retailer of India running a bouquet of brands spread across the following categories:

  • Kids Toys & Clothing
  • Fashion & Accessories
  • Beauty
  • Home Decor

Through partnerships with iconic international brands, the organization has grown in a systematic and planned manner to be counted amongst serious players in Indian retail sector.

Our Mission

Our mission is to set global benchmarks by offering impeccable consumer experiences and unique and trendy products at affordable prices. We also aim to create a best-in-class work environment, and ensure happiness for employees and customers.

Our Vision

Our vision is to be counted amongst the top three lifestyle retailers in the country. At DLF Brands, we believe the retail sector will emerge as a key engine for India’s economic growth. Our deep market understanding, a rich pool of retail talent and product sourcing expertise strongly positions DLF Brands as the forerunner in this revolution.

Our Values

Innovation:

Prepare to constantly learn, to push the envelope and to chart new paths. There is no innovation without breaking free of closed mindsets.

Passion:

Approach tasks with a powerful determination to excel. A passion for brushing up past achievements makes legends.

Transparency & Integrity:

Uphold the highest moral principles in an unbiased manner while dealing with business or personal issues. A high degree of integrity within an organisation helps foster an environment of fairness, discipline and consistency.

Meritocracy:

Focus on performance and aspire to be the best at what you do. Creating a meritocracy will assist the organisation in truly achieving its business objectives.

Customer Orientation:

Strive to exceed customer expectations. This is the secret ingredient of our success.

Co-Ownership:

Take ownership of the organisation’s business objectives. Owners do not complain, they get the job done even under the most challenging circumstances.

Collaboration:

Work closely with colleagues or external partners towards a common business outcome. Collaboration ensures that the sum of the whole is greater than the individual parts.

Openness towards change:

Exhibit willingness to adapt to better practices, colleagues or even newer challenges from competitors always helps in personal growth and is beneficial for long-term organisational development.